I’m a writer based in San Francisco.

My work explores the extraordinary in the ordinary, with a focus on the microeconomics of subcultures.

Current work: I’m the host/reporter of The Economics of Everyday Things, a new weekly show on the Freakonomics Radio Network (broadcast nationally on NPR).

Previous work: I was a founding writer at The Hustle, a business and technology newsletter. I created and wrote the Sunday features newsletter, grew it to 2+ million subscribers, and was a key employee in our acquisition by HubSpot in 2021. Before that, I was a staff reporter at Vox and Priceonomics.

In the course of my reporting, I’ve optioned 5 stories for film/TV, co-authored 2 books (here and here), hitchhiked across South America, and interviewed everyone from mall Santas to U.S. Senators.

Outside of writing, I make music, travel, run, and volunteer.

Want to say hi? Feel free to drop me a note at